Travellers ask AI where to stay. Does it name you?
Waggle is an AI visibility agency for Moroccan riads, camps and hotels. We make sure 3+ AI tools, including ChatGPT, Gemini and Perplexity, can find you, understand you and recommend you.
What are the best riads in Marrakech?
The same thing happens for boutique hotels, desert camps, guesthouses and surf camps.
Check my property for freeIs your property in that answer?
Type its name to start. We test it by hand, the way a traveller would, across 3+ AI tools, and email you the result within 2 working days. Free.
Every evening, a guest chooses someone else.
It happens in a few minutes, on a phone you will never see. Here is a typical one.
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Paris, 22:40
A couple is planning four nights in Marrakech for their anniversary.
They do not open ten tabs or scroll through reviews. They ask their phone one question.
AI assistantA romantic riad in the Marrakech medina with a rooftop, for our anniversary?
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22:41
The AI names four riads. Yours is not one of them.
It describes each one in a sentence: the rooftop, the quiet, the breakfast. Your rooftop is just as beautiful. It never comes up.
- Riad A rooftop dinners
- Riad B quiet, central
- Riad C hammam, small
- Riad D plunge pool
- Your riad not mentioned
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22:58
They book the second name, through a booking platform.
Four nights are gone before midnight. The platform takes its commission, and you never knew they were looking.
Booking confirmed Riad B4 nights, 2 guestsvia a platform
An illustration of a typical search. Names replaced with placeholders.
Nobody calls to say they chose another riad. That is why most owners have never noticed it happening.
Why AI left you out.
AI recommends what it can understand. It reads your website, Booking.com, Google and your reviews, then summarises. When your facts are missing or disagree, it plays safe and names someone else.
“Breakfast may cost extra, check-in time is unclear, languages unknown. Hard to recommend with confidence.”
“Breakfast included, check-in from 2pm, airport transfer on request, French, English and Arabic spoken. Clear and consistent.”
What a real test found.
A 10 room riad in the Marrakech medina. A real audit, shared with the owner's permission, name withheld.
It was absent from every general question. A traveller asking for a quiet riad in the medina would never have heard of it.
How the work is actually done
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Protocol design
A question set built around your property, not a template.
See the detail
We start by building a question set around your business, not from a template: your real price segment, your differentiating asset, your location markers, your direct competitive set, and the exact phrasing used by each of your source markets in their own language. A generic protocol measures your city's reputation, not yours. This stage decides whether everything that follows is worth anything.
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Collection and analysis
Queries run across 3+ AI tools under controlled conditions, then analysed answer by answer.
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Queries are run across 3+ AI tools under controlled conditions, with personalisation, history and location neutralised, each query isolated so one answer cannot contaminate the next. Every answer is then analysed at three levels: citation analysis, measuring your presence, your rank and your share of voice against your competitors; source mapping, identifying every site the engines rely on and whether you appear in each one; and fact reconciliation, checking every claim made about you against your published data to find each error and trace where it came from.
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The fix, carried out by us
The longest stage, done entirely by us: content, structure and facts fixed everywhere AI looks.
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This is the longest stage and we do all of it. Website content rewritten in each of your markets' languages. A structured answer layer the engines can quote directly. Technical work on your pages so they can be read, understood and cited: structured data, machine-readable facts, crawler access, page structure. Your prices, inclusions and details made consistent across your own site, your Google profile and every booking platform that contradicts you. And work on the guides and directories the engines actually trust, where your competitors appear and you do not.
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Re-test and measurement
The same protocol replayed and scored the same way, so you see the change question by question.
See the detail
The same protocol replayed identically and scored on the same weighted grid, so the change is measured rather than claimed. You see your score before and after, question by question.
A first audit alone takes a full working day. The fixes take two to three weeks.
What is included
- The full test across 3+ AI tools and several languages
- A written report with your score
- Every fix carried out by Waggle, not just a list of advice
- Website content in English and French
- Your facts made consistent across your site, Google and the booking platforms
- A re-test showing before and after
- A results call
Every property is different, so we quote after the free report, once you have seen your own score.
From the medina to the dunes to the coast.
We work with independent places anywhere in Morocco, in person in Marrakech and remotely everywhere else.
Questions owners ask
Is this SEO?
No, and the difference matters. SEO competes for a position on a page of ten results, where being eighth still means existing. An AI answer names two or three places, and everything else is simply absent. The signals are different too. Search engines rank pages; AI tools repeat facts they can read, cross-check and trust. So consistency between your site, your Google profile and the booking platforms, machine-readable structure, and clear published facts count for far more than keywords or backlinks. Some of the work overlaps with good SEO practice. Most of it does not.
What does it cost?
It depends on the size of your property and how much needs fixing. We quote after the free report, once you have seen your own score.
How long does it take?
The fixes take two to three weeks, then we re-test.
Can I not do this myself?
Most of it, honestly, no. The test alone cannot be run reliably from your own devices: the AI tools already hold your identity, your searches and your location, so they return a flattering result that does not represent what a traveller sees. Beyond that, the analysis, the source work and the technical side are a job in themselves, and the AI tools keep changing. There is one part you can do yourself, and we hand it to you free: the first fix. We write it, we explain exactly where it goes on your site and why, and you publish it. If you want to stop there, that is a perfectly good outcome.
Can you guarantee more bookings?
No, and nobody honest can. We guarantee the work and the re-test.
Do you work outside Marrakech?
Yes, anywhere in Morocco, and remotely.
What do you need from me?
It depends on what the audit finds, because the fixes are different for every property. In practice, mostly the facts only you hold: your real prices and what they include, your check-in times, your room count, and confirmation of anything we could not verify ourselves. We never publish a fact we have not confirmed with you, so that checking step is the one thing we genuinely need. We do the research, the writing and the technical work.
Why do AI answers change when I check myself?
They depend on your account history, your language, your location and plain chance. We always test in private sessions, as a traveller with no history would see it.
Let's show AI what's behind your door.
We test your property across 3+ AI tools, including ChatGPT, Gemini and Perplexity, and send you your score, what AI gets wrong about you, and your first fix, written for you.
Your report is on its way.
We will send it to the address you gave us within 2 working days.
Want to go through it together? Book a 20 minute call and we will walk through your score, what AI gets wrong about you, and what to fix first.
Book a 20 minute callIf the report has not arrived, write to contact@waggle.ma.
We run the test by hand and send your report within 2 working days. No charge, no obligation.